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Post by Mod City on Dec 18, 2009 20:23:42 GMT -5
I realize there are far more important things in this country that need to be taken care of, but I just gotta say that it's about time: www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2009/12/17/ED8B1B5R59.DTLWho hasn't been blasted through the back wall when a commercial comes on when you had the volume up at seemingly normal levels during a television program? Hopefully this gets through super-quickly and they can get to the important stuff, but this has been a serious annoyance for a long time. I don't know who wouldn't agree with it (except advertisers) and it shouldn't take that long to get passed. A good idea. Well done, ma'am.
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Post by Bix Dugan on Dec 24, 2009 9:52:27 GMT -5
The loudness of obnoxiously loud commercials causes people to to reach for the remote to channel surf or turn down the volume. I would think a quite(r) commercial would lessen this behavior. Too bad it'll take an act of Congress to make this happen.
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Post by siamesesin on Dec 24, 2009 10:18:35 GMT -5
I'd say some of the worst offenders are the local spots. And the big brands know it and probably support the bill so people don't surf past their stuff.
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Post by Skyroniter on Dec 24, 2009 11:59:28 GMT -5
Our ABC affiliate is the worst. Every commercial literally blasts you out. So when I watch that channel I have my remote handy to hit mute when they start. I get a bit of satisfaction defeating their purpose.
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Post by thetoxicone on Dec 24, 2009 17:42:32 GMT -5
Having worked at various tv stations, it's less of an issue of the advertiser trying to get attention and more of an issue of whoever at the station encoded the ad not being able to do their job correctly and pay attention to the sound levels. We have issues with certain local ads being encoded so quiet that you can't even hear it without blasting the volume. You can't blame the advertiser in most cases you need to blame crappy tv station workers who'd rather just get something done than make sure the levels are correct.
Also as someone mentioned it, it's mainly local ads because the other spots are sent from national and usually are already set at a reasonable sound level so the workers at the station don't have crap to mess up. So really I think this is legislation is rather stupid, it sounds to me like someone blaming coke directly because the local restaurant had thier fountain pop machine set up wrong and your drink wasn't fizzy.
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