(Reuters) - Universal Pictures, a division of Comcast Corp-owned NBCUniversal, will make its movies available at home on the same day they are released in theaters worldwide, beginning with the DreamWorks Animation film "Trolls World Tour" - which opens in the United States on April 10.
NBCUniversal said that by Friday, recently released films including "The Hunt," "The Invisible Man" and "Emma" will be available from sister companies Sky and Comcast and on a variety of on-demand services. The suggested price will be $19.99 in the United States for a 48-hour rental, and the equivalent price elsewhere.
Between this past Friday and Sunday, North American movie box office sales hit their lowest levels in over two decades, according to Comscore, as viewers stayed home and theaters capped their seating capacity to create more space between moviegoers.
Post by Mighty Jack on Mar 16, 2020 18:08:46 GMT -5
At first, I was like "Yay, I can see Emma now"
then I saw the price point? Seriously, a $20 rental.... I pay about that to own a movie - make it the price of a regular ticket in my area, and limit it to, oh a 12-hour window to view, with the option to cancel if you can't watch it at that time and I'd go with that. I mean, mirror what we do with theaters as best you can price-wise. But $20 to sit at home. Nope, I'll just wait for the library copy or Redbox.
"I'm not a man who approves of definitions. Labels belong on luggage as far as I'm concerned; they don't mean anything in art" - Fellini